Everything gets pulled. That is the one rule I’ve come to recognize as fundamentally true in life. Whether you like it or not, you are in constant motion. Most of us are dragged into a reality we feel we didn’t choose. It just sort of happens with time. We have plans, goals, and dreams that never materialize despite the intentions being good. I call this phenomenon drift. The reason drift is so dangerous is because it’s insidious. There is no warning. No loud sound before the impact. Just the vague sensation that you’re not quite living up to your potential. It’s a dull ache in the soul. A low-frequency hum that lives in your solar plexus.

Pull or be pulled

The world is always in motion. Either you’re pulling the world into your orbit, or the world is pulling you into its orbit. Naturally, there will be a tug-of-war between your desires and the desires of the world around you. You can either start pulling, or get dragged. The choice is yours.

Drift is the greatest challenge of our time. It’s a battle that can’t be “won,” yet it’s a battle you don’t have to lose. You only lose if you stop pulling. If you stop trying to build a life that draws the things you want into it naturally. This would mean giving in to the fields of influence around you, never to create your own. It’s a choice between immediate attention and long-term intention. Baser instincts or intuition.

Lightness is the default

We all live with the innate ability to make our own decisions. Though, we often don’t choose what’s best for us. Why is that? I’ll tell you:

There is often a large gap between what we want from life, and what we actually get. This is most notably called the “intention-action gap,” and it runs deeper than discipline and willpower. It’s about the invisible strings attached to every behavior. Every peripheral influence that tugs on your own free will.

When something is “light” it’s easy to physically manipulate. My definition of light is simply this: Being easy to move and unmoor from your own sense of purpose.

It’s more than just being distractible. It’s about lacking a discernible center. Existing at the mercy of the strongest prevailing wind in your life. Not anchored to or invested in anything meaningful. If any of this resonates with you, drift is likely all too familiar. You may or may not even know you’re light. Luckily, this is something you can diagnose for yourself. I’ve managed to do this, and I’m in the process of building my solution. This life does not reward those who are light. It rewards those who are heavy.

It’s all about mass

The greater an object’s mass, the harder it is to move. In physics, this is called inertia. If you hear this during a conversation, it’s almost always used in a negative context. Inertia typically means you are slow to change or build momentum. Which is true even in physics. Inertia isn’t necessarily bad if you understand how it works. This application can fit almost anything, but for the sake of clarity, I’ll explain the dynamics in the context of building a business.

When you have low mass, you have low inertia. This is great when you’re starting out because it means you can build momentum quickly and pivot on a dime. This is valuable when you want to understand what resonates with you and what inspires you to get the ball rolling. You may be fickle and easily distracted, but that’s not an issue at this stage. The point of this phase is to find the best way to become massive.

That’s when your effort compounds. You grow larger and build a portfolio for yourself. An undeniable body of work. A brand. Changing directions now would be a daunting and laborious task. You’re a large object moving very fast. This also means you’re unstoppable. That is the value of inertia at this phase. You’re a freight train with no brakes.

When you’re massive, you’re heavily invested in something that brings you value. Not only are you resistant to the influence of others, you’ve created your own powerful field of influence.

Your own gravity

The ultimate advantage to being a high-mass individual is your ability to project gravity. This is the passive but powerful capacity to have others engage you without any additional effort. It’s a byproduct of the high mass you already possess. You exert gravity naturally. It cannot be bought, hacked, or summarized in a listicle. It must be earned.

The world is always pulling. Only you can build the mass to start pulling back. It’s the work of a lifetime, but it’s the only work that matters. Where drift ends, your orbit begins. Don’t just exist in the field of others. Create your own. Enter Gravity.

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